There has been a flurry of commentary in response to reports that Minister Shane McEntee’s suicide was predicated by cyberbullying. Implications of causality notwithstanding, what follows is intended to bring clarity to this phenomenon. By the nature of this blog, this post is largely aimed at public representatives, but anyone else who finds themselves receiving large amounts of unpleasant communications may also find it useful – again, causality of such communication notwithstanding.
At the outset, it should be noted that cyberbullying is understood to not only encompass behaviour on social media like Facebook and Twitter, but email, text messaging and any other form of electronic communication should also be borne in mind. The issue of who or what a public figure should or should not respond to is beyond the scope of this post: the point is simply to deliver some educational pointers as to how one can deal with what is perceived to be cyberbullying, or any kind of persistent unwanted electronic communication.
Personally, I rarely engage with any online accounts which are difficult to identify as ‘real’ individuals and I can’t see why anyone else should either. It is assumed that genuine cases of needing to use anonymity when contacting public representatives – such as whistleblowers – will make their justification clear in their communications.
I should also stress that I am of the opinion that legislative attempts to remove anonymity from cyberspace will be ultimately unsuccessful: human nature, such as it is, has aeons of experience in circumventing perceived obstacles to its freedom. That does not mean however, that an enhanced form of verification or recognition online, like some kind of digital passport, might be an idea worth examining in a voluntary capacity. In addition, it should be noted that there really is no anonymity online anyway – the same ‘exchange principle’ of forensic science, which asserts that a criminal will always both leave behind and take with them evidence of their crime, also applies online. In fact, anonymous harassment via email is likely to be much easier to trace than via letter.
However, the perception remains that cyberspace is a dark and awful place and this is not without foundation. The reality of this situation is at least partially as a consequence of a lack of enforcement of existing law in cyberspace – whether due to unwillingness or ignorance, in many jurisdictions all manner of illegal behaviour has endured long after it has been restricted in the offline sphere (though this seems to be changing). At the same time, this situation is also at least partially, and likely more so, as a consequence of our psychological naïveté of this novel and constantly evolving environment.
For example, a key distinction between cyberbullying and traditional bullying, and one which has not been sufficiently acknowledged by researchers in the field is that a considerable amount of the former occurs behind a facade of anonymity, something which is difficult to achieve in the latter. For example, the EU Kids Online survey final report reports that 56% of cyberbullies also bullied offline, and 55% of victims of cyberbullying were also victims offline. This obviously implies that 44% of cyberbullies only engage in this behaviour online, and 45% of victims are not bullied offline: a considerable chunk of this behaviour is only occurring in cyberspace, with no ‘traditional’ bullying analogue.
In addition, a number of studies have noted that a considerable number of victims of cyberbullying have no idea who their perpetrator is. Such individuals, whether ignorant of their traceability as already mentioned, do seem to be assured of the improbability of such ever taking place.
Moreover, the technology of cyberspace affords the cyberbully the ability to inflict harm or discomfort, maximising the effect-to-danger ratio of indirect aggression. It is easy to attack a person in this way because there is no obvious way that they will be able to fight back. However, why a person actually feels the need to deliver such messages in the first place – anonymous or nonymous – needs also be questioned.
As I have written before, much of our current affairs broadcasting is adversarial, argumentative and aggressive. Perhaps in the era of Web 2.0 and participatory culture, it is unsurprising that the members of the general public feel entitled to engage in such unseemly behaviour also. As has been said, “it seems clear that part of the human condition is to find a degree of entertainment in conflict...” and when viewing political conflicts, whether on television, radio, print or elsewhere, those who feel like participating can do so with minimal risk of exposure or accountability.
A cultural shift is needed, which involves a wider conversation about, and a deeper examination of, how people interact with each other – both face-to-face and online. It behoves public representatives to lead this conversation, not through scaremongering of online technology, but modelling better interpersonal reactions and demonstrating how interactions between citizens can be carried out in a civilised and considerate manner. Social media in particular is an excellent resource for promoting constructive communication – we must remember, at the heart of all of this, to positively reinforce good behaviour in cyberspace and politicians must take the lead on this. To begin with, however, it is essential that we try to understand what is actually occurring when someone decides to send what we shall term ‘hostile electronic communication’ to a public representative.
Technological
There is both a technological and a cyberpsychological strand to this phenomenon, and consequently two approaches to dealing with it, neither of which should be neglected. I will deal with the former first, explaining a few technical features which you may or may not be aware of but which are worth noting. I am the of (largely unfounded) belief that careful attention to the architecture of the medium in which the unwanted communication is being received is likely to forestall it in the majority (including recent high profile cases).
- Mobile phone:
- for better sleep patterns and peace of mind, reduce screentime of all kinds for at least an hour prior to sleep
- it has been argued that mobile phone usage is like the transitional objects which young children have (‘security blankets’, cuddly toys etc.) and consequently we need to think about weaning ourselves off them to some extent
- no-one should ever feel irrationally attached to their phone number, however neither should anyone feel like they have to change it
- there are arguments to be made for not answering ‘private number’ callers, and discourse has begun on the ‘end of voicemail’
- upon receiving malicious/hateful messages, save them, do not engage and report immediately to the Gardaí. Unfortunately, while it is possible to report suspected illegal internet/email content online to Hotline.ie, no such service exists for text messages.
- Email:
- whatever email application you use should be capable of being configured so that any message containing particular words can be sent to a designated folder.
- for example, you can filter all words containing profanities to the ‘junk’ folder
- you can also filter all emails titled or containing policy keywords to specific folders which will allow you to accurately be able to report on the volume of communication you are receiving on it (which is important for certain types of individuals, see below)
- email content which constitutes incitement to hatred can be reported to both the Gardaí and via Hotline.ie
- whatever email application you use should be capable of being configured so that any message containing particular words can be sent to a designated folder.
- Facebook:
- as a public representative, you should be using a Fanpage, not a Friend account – simply unprofessional in 2013.
- your personal assistant, or whoever is managing your social media presence should know how to convert (and/or merge) from one to the other.
- filter the content which can be posted on your Fanpage
- use ‘Edit Page’ -> ‘Manage Permissions’ to block posts with profanities, and whatever keywords you like.
- you can also restrict your Fans by age and location
- this could save your team a lot of hassle in responding to or deleting unwanted posts
- there is a considerable amount of detail on how to report abusive content on Facebook here: facebook.com/report
- as a public representative, you should be using a Fanpage, not a Friend account – simply unprofessional in 2013.
- Twitter
- while you will learn a lot more about social media by spending some time using them, as with everything else, avoid usage late at night when concentration levels are likely to slip
- it is up to you whether or not you engage with pseudonymous accounts
- use a free service like Hootsuite to mute or filter conversations which you do not wish to engage in
- you can also use those services to schedule Tweets (and Facebook updates) to appear at a later time
- again, there is a considerable amount of information on how to report abusive content on Twitter here: support.twitter.com
Cyberpsychological
But what is arguably more important is to recognise that communication via electronic media is quite different to traditional communication; however, even the most erudite experts in this field still struggle to clearly conceptualise this area. In addition, the majority of research on cyberbullying has occurred ‘largely in the absence of theory’, as scholars are happy to accept a Procrustean solution of cyberbullying being simply another form of bullying.
What follows is not only an attempt to enlighten as to how this is not likely to be the case, but additionally an exercise on my part to understand senders of ‘persistent unwanted communication’ (which will inevitably stray beyond cyberbullying per se and into broader psychology). While admittedly much of what is suggested may require more time and effort than is available, it is hoped that it will serve as a resource in dealing with this phenomenon.
- Need for cognition (Cacioppo and Petty, 1984)
- people differ in their preference for information: some people think and enjoy thinking more than others – such individuals want more information than others.
- typically, users of Twitter score higher on this scale than average
- such individuals, who you may infer by the means and manner in which they communicate with you, are more likely than others to prefer a reply which is more rational/logical than emotional/expressive
- As such, in response it might be wise to:
- include measure of volume in email (‘so far this week I have received 100 emails on this subject…’)
- direct to press releases
- (NB I recommend all politicians use Dáilwatch as a matter of course)
- include a wide variety information and resources: don’t simply direct to your website, link to as many relevant instances of sought information as possible
- however, these tactics may not be useful in all cases
- Fundamental attribution error (Jones and Harris, 1967)
- essentially human beings are more likely to interpret another person’s actions as being due to their character, rather than their context
- this is related to the actor/observer effect – when we are late, it is because of heavy traffic, when someone else is late, it’s because they’re lazy
- this can clearly lead to a misunderstanding of political actions and a tendency to overvalue a public representative’s personality rather than the constraints they are under.
- consequently, in dealing with such communication, it is important to remind the sender of the various constraints under which politics and government operate
- however, additional research suggests that this effect can be experimentally overcome when people are expected to justify their impressions
- it therefore might be useful to, in cases where this might apply, to remind the individual of the ultimate accountability of the electorate in a democratic society and ask them to justify their opinions (the utility of this tactic may vary according to whether or not the communication is public or private)
- Hyperpersonal model of computer-mediated communication (Walther, 1996; 2007)
- people take advantage of certain aspects of online communication in order to enhance their interpersonal goals. In other words, people communicate online in ways that they cannot do normally, so as to be able to create effects which they could not do otherwise.
- This is normally understood in a positive emotional context – e.g. internet dating – but obviously can be used negatively also, as in cyberbullying.
- According to this model, there are four major features of online communication which people make the most of:
- ability to edit messages: allows people to change mistakes, think out responses carefully, maximise impact, overcome l’esprit d’escalier
- asynchronicity: even the most real-time online experiences are no match for face-to-face interaction, there is always a pause of some duration, which can be manipulated for dramatic effect.
- lack of leakage: while this works both ways, when communicating online, no-one can see how shocked, frightened, smug or happy we are – we only release those social cues which we type out ourselves (such as those that hint at deception)
- cognitive resources: in parallel to the latter, when we communicate online, we do not have to pay as much attention to the other person as when we would face-to-face, and this mental energy can be focussed instead on message construction
- consequently, when communicating online, and manipulating all of these features at once, people can create a message which is not only far more emotionally forceful than what they might be able to say in person, but also more hurtful than they might have conceived during its composition.
- the wisdom of enquiring of a person as to whether or not they would actually state such things were they facing you is debatable, but being conscious of this feature while reading communication is invaluable
- Online disinhibition (Joinson, 2001; Suler, 2004)
- some of the most unusual and also most established research findings in cyberpsychology are to do with a person’s own sense of self. In comparison to when in the real world, when interacting online people
- have less respect for status and authority
- feel themselves to be a ‘different person’
- these effects are due at least in part to individuals’
- acting anonymously/pseudonymously
- lack of eye-contact
- invisibility
- being in a text-heavy environment
- difficult to see how this phenomenon can be overcome, however some pointers are pertinent
- reminding the person of their ‘real identity’
- direct the message sender to an offline meeting or clinic hours
- suggesting a video Skype call or Google hangout
- however it should be also noted that the features of cyberspace which give rise to the ‘toxic online disinhibition’ effect (cyberbullying, harassment etc.), also give rise to a benign or positive effect, wherein people reveal more personal information about themselves than they would offline
- consequently, the most mature politician’s response to receiving abuse online is, in the same way as one would do while canvassing, is to ‘make notes, not war’, e.g.
- ignore the brickbats and ask them where exactly they are coming from
- attempt to understand the person’s reasons for communicating in such a manner
- enquire of their personal circumstances and empathise with them
- Empathy gap (Lowenstein, 2000)
- a finding from behavioural economics: it is difficult to accurately imagine the consequences of being in a particular emotional state when one is not in that emotional state
- e.g. when you are sitting at home, warm, comfortable and well-fed, it is difficult to correctly predict how you would feel act when cold, hungry and tired
- additionally it is even more difficult to understand how someone else would act in those circumstances
- consequently, you should bear in mind that when someone contacts you in an emotional state, it is difficult for you to truly envisage and empathise with what they are experiencing
- the only real solution to this effect is to allow your interlocutor time to disengage from that emotional state and delay replying for some time
- Just world fallacy (Lerner and Miller, 1978)
- people like to believe that the environment in which they live is a just and orderly place, where people generally get what they deserve, whether for good or ill
- this means that when they see a politician making what they believe to be an unfair decision, they expect to see the same politician eventually meet their fate
- in the event that they do not see this occur, it is not too much of a stretch of the imagination to envisage such a person taking matters into their own hands, using a perceived cloak of anonymity to engage in personally vindicated cyber attacks against their perceived overlords
- there is no psychological strategy for dealing with this fallacy: politicians are elected largely to deal with public disappointment with an unjust world



